The Extraordinary Think And Do (TANDO) Tank
Victoria Crittenden (2015)
market analysis
market orientation
market planning
marketing strategy

Victoria Crittenden is professor of marketing and chair of the Marketing Division at Babson College. Additionally she serves (or has served) as Visiting Global Scholar in the DBA program at the Coles College of Business at Kennesaw State University (US), Visiting PhD Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting PhD Faculty at Lulea University (Sweden), a core faculty member at the WU Executive Academy (Austria), and as visiting faculty at the University of Ulster in Belfast (Northern Ireland), The American College of Greece MBA program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France). Prior to her tenure at Babson College, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years. Her research and educational scholarship has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Journal of Marketing Education, and many more. Vicky was a co-author of Strategic Marketing Management Cases (McGraw-Hill/Irwin) and is author of more than 100 published vignettes and cases. She served as founding co-editor of the AMS Review, and currently serves on the editorial review boards of Business Horizons, Decision Sciences Journal of Innovative Education, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Strategic Marketing, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Vicky has presented her teaching and scholarly research in venues worldwide. Vicky is immediate past president of the Academy of Marketing Science (AMS), where she has served previously as vice president for development, vice president for membership North America, and secretary/treasurer. She has served as program chair for AMS conferences in the United States, Australia, and Norway. Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008 and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association Teaching & Learning Special Interest Group. Vicky is a member of the Board of Trustees at Lyon College and is a member of the Academic Advisory Board for CUTCO/Vector Marketing Corporation.

All Fellows
Kaisa Still
Liz Brailsford
Shunsuke Managi
Manhar Singh
Sharif Uddin Ahmed Rana
Mohan Nair
Steven T. Walsh
Nathan “Nth” Bar-Fields
Sahil Gupta
T.W. Kang
David Wimberly
Russell Kalmacoff
Ruzanna Tarverdyan
Finn Kydland
Manuel Heitor
Paul M. Joyal
Keenan D. Grenell
John Sibley Butler (1989)
Art Markman (2005)
John N. Doggett (1989)
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