The Extraordinary Think And Do (TANDO) Tank
Robert A. Peterson (1977)
tandofellow@tando.org
Expertise
intellectual property
internet marketing
meta-analysis
trademark dilution
Bio

Robert A. Peterson directed the IC2 Institute from September 2013 to September 2016. He served as the associate vice president for research at The University of Texas at Austin from 2006 to 2016. He holds the John T. Stuart III Centennial Chair in Business and has served as chairman of the Department of Marketing Administration and associate dean for research in the McCombs School of Business. He is a former editor of the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the AMS Review. Dr. Peterson has authored or co-authored in excess of 200 articles and books. His articles have garnered several awards and have appeared in more than four dozen refereed journals, and have been cited more than 24,000 times. His marketing strategy textbook is in its thirteenth edition. He is a fellow and past president of the Southwestern Marketing Association, a fellow and past president of the Academy of Marketing Science, a former vice president of the American Marketing Association, and has served on the governing board of the Decision Sciences Institute. In 1988 he received the Outstanding Marketing Educator Award from the Academy of Marketing Science; in 1991 he received the Circle of Honor Award from the Direct Selling Education foundation. In 2006 he was named American Marketing Association/McGraw-Hill Irwin Distinguished Marketing Educator. He was named a fellow of the American Marketing Association and received the Albert Nelson Marquis Lifetime Achievement Award in 2017. He has co-founded three companies, and has served on advisory boards including one for the US Census Bureau. He presently serves on the US State Department’s Council for the Poland-United States Innovation Program.

All Fellows
Kaisa Still
Liz Brailsford
Shunsuke Managi
Manhar Singh
Sharif Uddin Ahmed Rana
Mohan Nair
Steven T. Walsh
Nathan “Nth” Bar-Fields
Sahil Gupta
T.W. Kang
David Wimberly
Russell Kalmacoff
Ruzanna Tarverdyan
Finn Kydland
Manuel Heitor
Paul M. Joyal
Keenan D. Grenell
John Sibley Butler (1989)
Art Markman (2005)
John N. Doggett (1989)
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