The Extraordinary Think And Do (TANDO) Tank
Linda L. Golden (1992)
tandofellow@tando.org
Expertise
attribution theory
comparative advertising
methodological scaling issues
retail image & patronage behavior
social marketing (health & ecological issues)
Bio

Dr. Golden is the Marlene and Morton Meyerson Centennial Professor in Business, a professor of marketing, and a faculty fellow of the University of Texas Humanities Institute, all at The University of Texas at Austin. Linda has received research awards and nominations for her work in risk and actuarial science and was nominated by her department for the Lifetime Research Award in 2009. She is a member of eight professional associations, including being a fellow in the Royal Statistical Society, the American Statistical Association, the American Risk and Insurance Association, Association for Consumer Research, American Marketing Association, and others. Since 1972, Linda is the author/co-author of two book chapters, more than 100 articles in refereed journals, and more than 30 technical reports on topics in marketing, risk management and insurance, and statistics and probability theory. Some of her recent work has addressed topics such as Enterprise Risk Management through the Strategic Allocation of Capital, An Optimization Approach to Enterprise Risk Management, The Effectiveness of Using a Basis Risk Derivative Hedging Strategy to Mitigate the Financial Consequences of Weather-related Risk, and Pricing Weather Derivatives Using the Indifference Approach (which won the ARIA Actuarial Science Journal award in 2012), among others. Her joint work with Dr. Patrick Brockett won the 2004 Robert I. Mehr Award from the American Risk and Insurance Association for the journal article with a ten-year lasting contribution to risk management. In 2008, Drs. Golden and Brockett jointly received the 2008 American Risk and Insurance Association (ARIA) award for Most Outstanding Research Contribution to Casualty Actuarial Science in 2007.

All Fellows
Mohan Nair
Steven T. Walsh
Nathan “Nth” Bar-Fields
Sahil Gupta
T.W. Kang
David Wimberly
Russell Kalmacoff
Ruzanna Tarverdyan
Finn Kydland
Manuel Heitor
Paul M. Joyal
Keenan D. Grenell
John Sibley Butler (1989)
Art Markman (2005)
John N. Doggett (1989)
Ning Zhang
Deog-Seong Oh
Sten Thore (1983) *Fellow Emeritus
Tim Raines
Nikhil Agarwal
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