Dr. John N. Doggett is a senior lecturer in management at the McCombs School of Business, The University of Texas at Austin. His research and teaching interests include global competition and international marketing, and he is cofounder of UT’s International Idea to Product® (I2P) competition. He has received numerous teaching awards from McCombs MBA students in Austin and Dallas and was selected by Business 2.0 as one of the top professors at McCombs. Doggett has extensive experience consulting in Asia, Europe, and the United States, with companies of all sizes, including Fortune 500 firms. From 1981 to 1983, Doggett was a management consultant with McKinsey & Company in the United States and Scandinavia. From 1975 to 1979, Doggett was director of the Legal Services Department of the State Bar of California. From 1972 to 1974, he was a legal services litigator.