The Extraordinary Think And Do (TANDO) Tank
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Publication date March 30, 2015
About the Author

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Read more

Related Books
Consumer behaviour
Global marketing
Market orientation
Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought
The discipline of marketing has grown exponentially in recent years. Its evolution over the past century is both fasc...
Consumer behaviour
Howard theory
Market research
The Howard–Sheth Theory of Buyer Behavior
The howard-sheth theory of buyer behavior (1969) is recognized as a major catalyst for the rise of consumer behavior ...
© 2024 TANDO. All rights reserved. TANDO is a non-profit corporation.