The Extraordinary Think And Do (TANDO) Tank
Legends in Consumer Behavior: Morris B. Holbrook: Set of 15 Vols.
Publication date December 1, 2015
About the Author

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work Read more

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