The Extraordinary Think And Do (TANDO) Tank
Bringing Innovation to Market: How To Break Corporate and Customer Barriers
Publication date November 18, 1987
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An incisive primer on how to make sure new technology-based products succeed, explaining the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product’s chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough. Read more

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