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Books & Publications
TANDO Fellows (authored or edited) publications, magazine and leading academic journals, plus major books written by our renowned Fellows from around the world.
Business growth
Emerging markets
Localization
Market strategies
Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
by Jagdish N. Sheth
Real strategies, tactics & solutions for succeeding in emerging markets nowAttract non-consumers and upscale current ...
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Barriers
Break
Corporate
Market
Bringing Innovation to Market: How To Break Corporate and Customer Barriers
by Jagdish N. Sheth
An incisive primer on how to make sure new technology-based products succeed, explaining the role of discontinuity an...
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Cognitive strategies
Job performance
Neuroscience
Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do it Well, and Advance Your Career
by Arthur B. Markman
To succeed at work, first you need to understand your own brainIf you're in a job interview, how should you think abo...
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Business cycle
Policy
Shock
BUSINESS CYCLE THEORY (The International Library of Critical Writings in Economics series)
by Finn E. Kydland
This volume is a collection of key articles on modern business cycle theory. Fundamental to business cycle theory is ...
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Behavioural change
Habit formation
Sustainable habits
by Art Markman PhDand – Smart Change: Five Tools to Create New and Sustainable Habits in Yourself and Others (Paperback) TarcherPerigee; Reprint Edition (January 6, 2015) – [Bargain Books]
by Arthur B. Markman
NEW BOOK Read more...
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Case studies
Global venturesmarket entry strategies
International entrepreneurship
Cases in International Entrepreneurship
by Robert D. Hisrich
This anthology is an unique collection of cases profiling new venture creation in the global environment. The selecti...
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Cellular Radio Technology
Mobile Networks
Personal Communications
Cellular Radio and Personal Communications: Selected Readings
by Theodore S. Rappaport
A collection of papers on the cellular and personal communications field, many of which have been used to teach a fir...
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Chemical propertes
Mesomorphic behaviour
Molecular structures
Chalcone Group Based Liquid Crystal Compounds: An Overview
by Nikhil Agarwal
Liquid crystals are unique functional soft materials which combine both order and mobility on a molecular, supramolec...
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