The Extraordinary Think And Do (TANDO) Tank
Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances
Decision making
Segmentation
Targeting
Value
Customer Behavior: A Managerial Perspective
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and e...
Business and strategic alliance
Metrics and measurement
Partnering
Value
Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances
?Larraine Segil provided valuable, insightful, and solid ideas by presenting useful diagnostic methods, ideas, tools,...
Marketing
Target market
Value
The 4A’s of Marketing Creating Value for Customers, Companies and Society
The 4A's of Marketing Creating Value for Customers, Companies and Society by Jagdish N. Sheth, 9780415793599 Read mor...
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