The Extraordinary Think And Do (TANDO) Tank
MARKETING THEORY: EVOLUTION AND EVALUATION (THEORIES IN MARKETING SERIES) by Sheth, Jagdish N (AUTHOR) Aug-30-1988 [ Paperback ]
Mass marketing
Modern marketing concepts
Promotion and place
MARKETING THEORY: EVOLUTION AND EVALUATION (THEORIES IN MARKETING SERIES) by Sheth, Jagdish N (AUTHOR) Aug-30-1988 [ Paperback ]
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The author...
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