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Think Local, Act Global (SLA Lecture Series Book 21)
Business
Curiosity
Lifelong learning
Marketing
ACCIDENTAL SCHOLAR
"Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a ...
Competition
Customer
Distribution
Marketing
Gary Hoover’s Retail Handbook 2016: Principles, Trends, and Giants of Retailing
Lifelong retail student, strategist, innovator, and consultant Gary Hoover (www.hooversworld.com) put three books int...
Business library
Consumer behaviour
Marketing
Marketing (Barron’s Business Library)
Successful product marketing starts with research, then includes planning, packaging, pricing, advertising, promotion...
Marketing
Target market
Value
The 4A’s of Marketing Creating Value for Customers, Companies and Society
The 4A's of Marketing Creating Value for Customers, Companies and Society by Jagdish N. Sheth, 9780415793599 Read mor...
Branding
Competition
Globalization
Localization
Marketing
Think Local, Act Global (SLA Lecture Series Book 21)
In the last 40 or 50 years, we have done a lot of research on international marketing and the different companies tha...
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