Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

by Victoria Crittenden

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in ...

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