The Extraordinary Think And Do (TANDO) Tank
Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought
Consumer behaviour
Data analysis
Theory
Consumption Values
This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than ...
Business library
Consumer behaviour
Marketing
Marketing (Barron’s Business Library)
Successful product marketing starts with research, then includes planning, packaging, pricing, advertising, promotion...
Consumer behaviour
Global marketing
Market orientation
Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought
The discipline of marketing has grown exponentially in recent years. Its evolution over the past century is both fasc...
Consumer behaviour
Industry trends
Marketing science
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in ...
Consumer behaviour
Howard theory
Market research
The Howard–Sheth Theory of Buyer Behavior
The howard-sheth theory of buyer behavior (1969) is recognized as a major catalyst for the rise of consumer behavior ...
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